As I mentioned a few days ago, I recently went through my feed reader and cut my feeds down by about half.

As I mentioned a few days ago, I recently went through my feed reader and cut my feeds down by about half. My criteria for choosing who to trash was pretty simple: does this site regularly published original, relevant content? To my surprise, I found that I was removing many of the feeds I’ve been following for years. When I considered why, the answer was obvious: blogger burnout. But that’s not the cause, it’s a symptom. What was causing so many once-prolific bloggers to stop? There are a bunch of easy answers that spring to mind: ennui, the cyclical nature of inspiration, change in priorities, lack of time… It’s that last one that really hit me between the eyes. Lack of time. What happened that caused so many once successful bloggers to no longer have the time to post? They became busy. New opportunities came up. They became speakers, writers, and business owners. This happened, in large part, because they had been blogging! I don’t think there has ever been a platform as successful as blogging for promoting one’s abilities. Those of us who jumped on the wagon early experienced this. It happened so quickly though, that we haven’t really had time to digest it. Blogging helped make us what we are today. And unfortunately, many of us have forgotten what got us here in the first place. I suspect that many of us who have stopped posting have taken blogging for granted. We’ve forgotten that it was by actively blogging that we landed the gigs we currently hold. This is dangerous. The blogging world has changed. It’s bigger, faster, and more sophisticated than ever. It’s not as easy to be a star as it was two years ago. Blogging is as effective as ever at helping you land opportunities, but it’s a demanding mistress, and must be treated with ongoing care if it’s to keep throwing goodies your way. So consider this a long-winded wake up call to those of us who need it. It’s easy to take blogging for granted. Blogging remains an amazingly effective way to uncover opportunities. But just because it worked for us doesn’t mean we should give it up. If the lives we lead today are in part due to the successes we’ve had with blogging, we owe it to ourselves to no longer take blogging for granted.

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