As I mentioned yesterday, I’m really jazzed up about the unexpected benefits blogging for business invariably seems to create.

As I mentioned yesterday, I’m really jazzed up about the unexpected benefits blogging for business invariably seems to create. I’m going to put together a series looking into this in more detail. I’d like to begin by soliciting your stories. I’m looking for some bloggers to interview, either via phone, skype, email, about their experiences with the Whoa! factor. I’ll start with my own story. I started blogging in October 2004. I was laid up recovering from surgery (blown disc), and looking for something to do to keep from going stir crazy. After reading an article extolling blog design as a way to learn about designing for complex data, I thought I’d give it a try. I called my site Almost Cool, and proceeded to write about how I’d built the site, my thoughts on design, and observations on life in general. To make a long story short, I met a bunch of amazing people. How? Through comments left on my blog, through articles I read on other people’s sites, through conversations that started by email, then moved to IM, and in some cases meeting face to face. Those connections started to lead to work: a designer I know was too busy to handle a new work request, so he handed it off to me. People started finding me via search engines, and that led to more work. The busier my site got, the busier my freelance business became. I realized that blogging can have a pretty significant impact on business, regardless of your industry. I thought “Hmmm, there’s an opportunity here – an opportunity to help business people use blogging as a tool to build their contact base, to get in front of potential new clients, and to grow their businesses”. While there were a handful of design studios turning out excellent designs for personal blogs, at the time there wasn’t anyone putting serious effort into blog design for businesses. So I launched The Blog Studio. The thing to note here is that I wasn’t looking to start a business. I was fresh out of design school, and wanted to go to work for an established studio in an effort to build my experience and my resume. This business was an unexpected benefit of my blogging.


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