The Guggenheim is hosting a worldwide bienniale in partnership with YouTube, and promises to be the biggest thing the art world has seen since Jeff Koons

The Guggenheim is hosting a worldwide bienniale in partnership with YouTube, and promises to be the biggest thing the art world has seen since Jeff Koons. The Guggenheim is hosting a worldwide bienniale in partnership with YouTube, and promises to be the biggest thing the art world has seen since Jeff Koons. To date, the renowned Modern and Contemporary Art Museum has received over 4000 videos from international artists, videographers and graphic designers in an open call for submissions. The Guggenheim has an insatiable appetite for fresh work, and they won’t be satisfied until they hear from YOU. So budding Picassos, Film Noir-ists and bravuras alike—it’s time to flex your creative muscles. The Guggenheim is accepting video submissions for the next ten days, and will short-list twenty entries to be exhibited at their museums in New York, Berlin, Bilbao and Venice. If you’re artistically inclined, this is the opportunity of a lifetime. Few artists experience this level of elevation and only under the most exceptional of circumstances. This project also speaks to a growing trend in social media, which we discussed in our post referencing Ridley Scott’s ‘Life In A Day’ project: Crowdsourcing. Crowdsourcing is at the forefront of countless public projects across many genres: the arts, politics—like David Cameron’s plan to crowd source the UK on fiscal policy, and your very own Facebook profile. The practice of crowd sourcing guarantees diversity of opinion, innumerable choice and ultimately, peak results. This presents groundbreaking opportunities for artists to forge deep, permeating connections in the international art world. The divide between ‘art for art sake’ and preconceived notions of what is museum-worthy has effectively been broken down. This is reminiscent of the Tate Modern’s graffiti exhibit a few years back. For me, this is what social media is all about: increased connections and the spread of ideas. Prior to social media and online crowd sourcing how else could a local artist receive this kind of exposure?


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