A New Kind of Foodporn

A New Kind of Foodporn If you haven’t heard of the term “foodporn”, consider yourself lucky. It’s guaranteed that any post tagged with the word will induce strong feelings of both jealousy and hunger. It is one of the top categories on image-based social media sites. For example, by just searching the hashtag “foodporn” in Instagram you will receive over 10 million hits. But what is it exactly? Foodporn is defined as the glamorization of the visual presentation of food. The word “porn” is only meant to represent the feeling of desire for the food in the image. The trend first started with viral photos and videos of dramatic, over indulgent food demonstrations. The YouTube channel Epic Meal Time mastered the artform. Epic Meal Time posted videos of their gastronomic food inventions like Fast Food Pizza that contained 45 hamburgers and an impressive, yet disgusting amount of both liquor and bacon. People began making their own creations and uploading them online. The images were bizarre and as a result, highly shared among the Internet community. For example, check out these kids who ordered $250 worth of fries at McDonalds! The majority of these photos consisted of large quantities of unhealthy food or strange flavour combinations – however I have noticed a significant progression in the foodporn trend. Beautiful photography of healthy meals have been increasing in popularity online, specifically on sites like Tumblr and Pinterest. For example, check out the blog Health Food Porn that has the tagline “Because healthy doesn’t mean boring”. Fruits and vegetables are aesthetically stunning because they are bright in colour opposed to fast food which seems to be a sea of yellow and beige (gross right?!) Another reason for this shift could be that social media is functioning as a digital vision board for most users. Most people want to live healthier lives and are perpetuating that need onto their media platforms. I think we can all agree that it’s difficult to avoid temptations and bad habits when you scroll down your Instagram feed and see the glorious fusion pastry – the cronut! Graphics are powerful sources of influence, especially now when our Internet culture survives off of its image based diet. Similar to our real life eating habits, what we see, we eat. It’s instinctive in humans for our basic survival. So in addition to cleaning chips and cookies out of your kitchen, try putting your social media on a diet. Unfollow some accounts that post tempting, fatty foods and follow some that share healthy recipes. You might inspire your followers in your network to do the same!


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