The key to harnessing the power of social media is selecting the appropriate type of media for you.

The key to harnessing the power of social media is selecting the appropriate type of media for you. With websites like Twitter, Tumblr, Facebook, and LinkedIn each offering different services, understanding how to make social media serve your needs is of the utmost importance. This article will outline the three simple steps for selecting the right type of social media for you. First consider your target audience. Who are you hoping to reach? Young people in your neighborhood? Working adults the world over? Niche hobbyists throughout a specific region? After determining your target audience, consider what form of social media most easily connects you to them. While a website like WordPress may allow you to create a blog viewable throughout the world, this is not helpful if you are seeking to attract the attention of locals only. Social networks like Facebook are more likely to allow your neighbors to find and connect with you. Some resources like LinkedIn offer the best of both worlds by connecting you to people you already know while still allowing people the world over to view your profile. Next consider the impression you intend to make on your audience. Some social media resources create a fun, personal image that may work well for those seeking to make friends. MySpace and OkCupid are excellent choices for finding friends and companionship. Other sites allow users to present a polished, professional side of themselves. LinkedIn and WordPress are better suited to the user that wants to meet colleagues or make connections with potential business partners. Finally, consider your content. Blogging resources like Tumblr and Bloggr allow users to write lengthy posts on any given subject, as well as create additional pages such as “About Me”. Some social media are geared toward sharing only links or images, such as Pinterest and Flickr. On social networks like Twitter, users share short messages to followers, creating interest through frequent updates. Social media is an important tool for gaining exposure in today’s world. While the menagerie of available social media resources can seem overwhelming, these three streamlined steps will allow you to select the best form of social media for you. With a minimal investment of time and money, you too can use social media to maximize your exposure.


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